THIS IS THE SIGN YOU'VE BEEN LOOKING FOR
Gain the essential skills to spot, analyse, and act on emerging trends, perfect for today's fast-moving market.
Stay relevant and ahead of the competition
In just 90 minutes, learn the foundational skills to decode consumer mindsets, spot emerging trends, and build strategies that keep you competitive.
This is a recorded online course, available to you anytime, anywhere.
This express course is your fast entry into the world of trend intelligence. Perfect for busy professionals looking to make an immediate impact with trend research fundamentals.
Who Is This Course For?
Content Creators
Enhance your skills to produce unique, authorial content aligned with emerging mindsets that better engage with your audience.
Marketing and Communications Professionals
Drive impactful campaigns that resonate with today's consumers, leveraging trend insights for more targeted messaging.
Entrepreneurs and Small Business Owners
Spot and capitalise on new market opportunities, better understand consumer mindsets, and anticipate shifts in the market.
Creatives and Designers
Infuse your creative work with fresh, trend-driven insights that inspire and resonate with contemporary culture.
Professionals Seeking New Career Paths
Build the foundational skills to start your journey toward becoming a qualified trend professional.
Strategists and Analysts
Gain a deeper understanding of shifts in consumer behaviour and societal trends to inform your strategic decisions.
Course Content
Module 1: Welcome to the World of Trend Intelligence
Get to know the fundamentals and explore the journey ahead.
Module 2: Trend Studies, an emerging area
Discover the basics of Trend Studies.
Module 3: Decoding a Trend
Dive into what makes a trend and how to spot the signals from the noise.
Module 4: Inside the Trend Professional's role
Learn the skills and types of work the trend expert engages in.
Module 5: Trend Diffusion: How Trends Spread
Understand the theories of trend diffusion and why they matter to market positioning.
Module 6: The Zeitgeist
Get insight into the cultural spirit of our time with real-world examples.
Module 7: Trend Mapping Methodologies
Discover research methods, including data, interviews, and even AI for trends.
Module 8: Discovering Coolhunting Essentials
Learn to identify a cool signal to stay ahead of early trends.
Module 9: Examples
Explore trend signals through examples, from digital to street-level insights.
Module 10: Wrapping up
Key takeaways and next steps.
Meet Your Teacher,
Suzana Cohen
Suzana Cohen holds a PhD in Technology Trends, a Master's Degree in Linguistics (Online Advertising), and a Bachelor's in Social Communication. She is a global trend analyst with over 15 years of experience in trend research, consulting, and teaching.
Based in Portugal, she coordinates the Trends and Culture Management Lab at the University of Lisbon and teaches Trends and Coolhunting at the Economics and Humanities University of Warsaw, Poland. She is also a consultant at The Sighthound.
A pioneer in academic Trend Studies in Europe, Suzana has collaborated with colleagues across the UK, Brazil, USA, Netherlands, and Spain. She applies her expertise across diverse sectors, including Education, Beauty, Tourism, Automotive, Retail, Food, Fashion, and Startups.
"My doctoral thesis was one of the pioneering works in Trend Studies, and I have been instrumental in developing Trend Studies at the academic level in Lisbon."
Ready to unlock the power of Trends?
Enrol today in the Trend Intelligence Express course and gain the foundational skills to stay ahead of the competition.